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Country (Mandatory):
- Two-letter ISO codes (e.g., US, GB, CA)
- Required for all geotargeting requests
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Optional Parameters:
- Subdivision/State: Alphanumeric codes (e.g., CA for California)
- City: Standard English spelling (case-insensitive)
- ZIP/Postal Code: Format varies by country:
- US: 5 digits (10001)
- UK: 2-4 characters (SW1A)
- Canada: 3 characters (M5V)
- Other countries have specific formats